Our story 

Pinkyotto was established in 2005, and since then has exploded onto the fashion scene with six store locations, five of which are situated in the trendiest parts of New York City — including the East Village, Nolita, West Village, Flatiron, and Williamsburg — in addition to their location in Boston, prominently stationed on the famous shopper’s mecca of Newbury Street.

Pinkyotto would become a recreation of your best friend’s closet; a space filled with a selection of distinct and uniquely cut, vintage-inspired pieces with bold, artistic prints.

A dichotomous edit, Pinkyotto offers a little something for everyone—from ultra-feminine daytime wear to pieces fit for the most daring of night vixens. Pinkyotto has rapidly become a favorite go-to destination for both the uptown and downtown girl to get her fashion fix. As a result, there has been a clamoring for more Pinkyotto.